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Designing Sustainability into Cleantech Startups

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Marsha Willard, Faculty Chair at Presidio Graduate School, recently presented at the Cleantech Open annual conference on June 2.

Cleantech Open runs the largest clean technology accelerator program in the world having trained close to 4,000 entrepreneurs from 2,000 early-stage, clean-tech start-ups.

The Booster

Marsha presented the Presidio’s tool for startups – the Business Sustainability Booster. It shows entrepreneurs how to design sustainability into their businesses from the beginning. The Booster was originally created by Marsha and her partner, Darcy Hitchcock, under a grant awarded to Presidio from the Lemelson Foundation.

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The tool is available for free download.

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About the Author / Marsha Willard

Marsha Willard, Ph.D. is principal of AXIS, a sustainability consulting firm founded in 1990. Marsha applies her management consulting, training and facilitation skills to help organizations find responsible solutions that meet all stakeholder needs: owners, customers, employees, the community and the environment. Marsha has co-authored six popular business books including, The Business Guide to Sustainability and A Step by Step Guide to Sustainability Planning. She is an adjunct professor at Saybrook University as well as professor emeritus of the Presidio Graduate School and part of the Presidio pool of research consultants. Marsha is co-founder and former Executive Director of the International Society of Sustainability Professionals, a professional association serving the practitioners in the fast growing sustainability arena.

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